7 Essential Video Marketing Trends You Need to Know for 2023
I appreciate we have some readers who don't like to read much. Well, fear not, my fellow lazy comrades - you can just click play and listen to this post instead! I mean, who needs to use their eyes when you can just use your ears, am I right?
Get ready to up your video marketing game in 2023! Video marketing is taking over the content game, and with over 80% of online users preferring videos over text, it's no surprise. But what are the top video marketing trends to watch out for this year? Here are a few that we think will pique your interest:​​​​​​​
1. Short-Form Videos​​​​​​​​​​
Short form videos, typically those that are under a minute in length, have become increasingly popular in recent years, particularly on social media platforms like TikTok, Instagram Reels, and Youtube Shorts. There are several reasons why short form videos have proven to be effective:
They are Brief! - Short form videos are like the espresso shots of the video world. They get straight to the point and leave you feeling energised and ready to take on the world. No more wasting time on lengthy videos that put you to sleep faster than your aunt's stories about her cats.
Not only are short form videos quick and easy to consume, but they're also highly shareable! Get ready to spam your mates and family with videos that will have them laughing, crying, and maybe even questioning their life choices.
But wait, there's more! Short form videos are the perfect platform for creativity and humour. With only a few seconds to get their message across, creators have to be clever and engaging. And trust us, some of the stuff they come up with is pure gold.
So, the next time you're feeling bored and in need of a good laugh, don't waste your time on long-form videos. Turn to short form videos for a quick pick-me-up that will leave you feeling entertained and ready to take on the world.
user videos

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2. User-Generated Videos
User-generated videos are becoming increasingly popular for video marketing, so what are they, you ask? Well, they're videos created by consumers or customers, rather than by professional marketers or production teams. They're like the Robin Hood of video marketing, taking the power away from the professionals and giving it back to the people. Who needs a fancy camera crew when you can just hand your phone over to your mum and let her go wild?
But why are user-generated videos so popular, you ask? It's simple: they're authentic. Your customers are real people with real experiences, and that authenticity shines through in their videos. Plus, they're usually funnier than any script a professional marketer could come up with. I mean, have you ever seen your nan try to use TikTok? It's comedy gold.
And let's not forget about the cost savings. User-generated videos are like the Dollar Store of video marketing. You get a lot of bang for your buck, and you never know what you're going to get. It's like a box of chocolates, but without the weird flavours.
One of the reasons why user-generated videos are so bloody popular is because they can reach a wider audience than professional videos. When your customers create and share videos, they often share them with their own networks of mates and followers. And before you know it, your content has gone viral faster than a dodgy TikTok dance.
But that's not even the best part. User-generated videos can be highly engaging for viewers. When your customers see other customers using and enjoying your product or service, it's more compelling than watching some posh bloke in a suit talking about it. And if that's not enough, user-generated videos can inspire other customers to create their own videos, which can help build a proper sense of community around your brand.
So, if you want to get ahead in the video marketing game, forget about those fancy production teams and embrace the power of user-generated videos. Your customers will love it, your wallet will love it, and who knows, you might even score some new friends along the way.
video stories

Photo by Suzy Hazelwood on Pexels

3. A Good Story
Alright, listen up folks! If you want to be the talk of the town in 2023, you need to get on board with the latest trend in video marketing: telling interesting stories.
But forget about those long-winded, boring videos that put you to sleep faster than a mug of warm milk. The key to success in this game is all about being short and sweet, like a shot of tequila on a Friday night.
That's right, lads and lasses, we're talking about time-limited but innovative videos. With these babies, you can pack a punch in a short time and leave your viewers wanting more. It's like foreplay, but for marketing.
And let's be honest, who doesn't love a good story? Whether it's a heartwarming tale of triumph over adversity or a hilarious mishap that had you in tears, stories are what make us human. And with time-limited videos, you can tell those stories in a way that's short, snappy, and oh-so-effective.
So, if you want to be the king or queen of video marketing in 2023, don't be afraid to get creative with your storytelling. Whether you're showcasing your business, demonstrating your product, or just making people laugh, the key is to be short, sweet, and to the point. 
4. How-to Videos
Oh, how-to videos. They're like the old granddaddy of video marketing - reliable, classic, and a little bit crusty around the edges. But don't be fooled people, these videos are still a bloody goodie.
Not only do they show potential customers how to use your product or service, but they can also save you from getting a million support calls from people who can't work their way around a toaster. 
But let's not forget the real reason why how-to videos are so bloody great - they make you look like an absolute genius. You're like the Mr. Miyagi of your industry, teaching people the ways of the world with your sage-like wisdom. Wax on, wax off, baby.
And the best part? You don't even need to put on pants to film a how-to video. You can do it in your pyjamas, in your garden shed, in your nan's kitchen - anywhere you damn well please. Just make sure you don't have any spinach in your teeth.
So, if you want to be the Chuck Norris of video marketing in 2023, don't be afraid to whip out those how-to videos. They're a classic for a reason, and with a little bit of humour and pizzazz, they can be a real game-changer for your business. Now if you'll excuse me, I've got a tutorial to film on how to make a cup of tea. It's a tough job, but someone's got to do it.
how to videos

Photo by Gustavo Fring on Pexels

5. Diversification
Listen up, ladies and gents - in 2023, diversification of digital communities is going to be more important than ever. It's like being a multilingual ninja in the digital world, only without the throwing stars.
But here's the thing - every digital community has its own language, its own culture, its own memes. It's like trying to understand a teenager's lingo - you need a translator just to get by.
That's why diversification is key, my friends. You need to be able to speak the language of every digital community out there, from the TikTokkers to the Redditers to the Facebook mums. It's like being a digital chameleon, but without the creepy tongue thing.
And let's not forget about the content. You can't just throw up any old post and call it a day. You need to be on top of the latest viral trends and ongoing headlines, like a digital newsboy on steroids.
But here's the thing - it's not just about fitting in with each community. You also need to make sure your content is effective at achieving your marketing goals.  It's like being a chef in a fancy restaurant - you gotta make the dish look good, but you also gotta make sure it tastes great.
So, if you want to be the next digital ninja in 2023, don't be afraid to diversify your content and speak the language of every digital community out there. And who knows, you might just become the next digital polyglot. Cheers to being multilingual in the digital world!
6. Interactive and Shoppable Videos
Interactive and shoppable videos are all the rage. It's like being at a market, but without the dodgy salespeople trying to flog you a fake Rolex.
These types of videos allow viewers to participate in the story and can provide a more engaging experience than a plain old video. Like being in a choose-your-own-adventure book, but without the paper cuts.
And let's not forget about silent captioned videos. These are the perfect solution for mobile-first viewers who watch videos on-the-go. Because let's face it, nobody wants to be that person on the train watching a video with the volume blasting like they're at Coachella.
But here's the thing - creating these types of videos is not for the faint-hearted. You need to be creative, you need to be engaging, and you need to be ready to take on the world like a digital gladiator.
Similar to being a chef in a fancy restaurant, but instead of cooking, you're creating videos that make people salivate. Or maybe it's like being a detective, trying to solve the mystery of what makes a good video. Either way, you gotta be ready for anything.
So don't be afraid to get creative. Turn on your digital Picasso - you gotta be willing to paint outside the lines.
video production

Photo by Voyage Pro on Unsplash

7. Going Live
Last but not least - live streaming videos are hotter than a bowl of porridge in 2023. And let's be honest, it's not just because of the pandemic. It's because live streaming is bloomin' brilliant.
This type of video is perfect for promoting events or brands online. It's like being the host of the biggest party in town, but without the hassle of cleaning up afterwards.
But let's not forget about the pressure - like a tightrope walker, but instead of a safety net, you're relying on your internet connection to not drop out. And let's face it, sometimes that's about as reliable as a politician's promise.
But if you can handle the heat, live streaming is the way to go. And the best part? You get to engage with your audience in real-time, giving them a front-row seat to all the action.
So, if you want to be the next live streaming superstar or influencer, get ready to take on the world like a boss. Just don't forget to wear your best party hat.
Alright, ladies and gents, you've just been schooled on some top video marketing trends to look out for in 2023. It's like having the inside scoop on the hottest gossip, but without the drama.
So, if you want to collaborate with me and make some video marketing magic happen, don't be shy! Shoot me a message here and let's get this party started.
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